During the course of the preliminary study

During the course of the preliminary study

According on the marketing approach (Kotler together with Armstrong 2004), it can be important for that planning connected with the services for being provided by the marina (as well as by another organization) – to get started with comprehension of this needs and desires connected with the target market. In this specific way, it will end up being possible to supply the requirements of the target marketplace in a good manner that will will gratify that.Through the course of this preliminary investigation (Raviv, 2001), which reviewed customer satisfaction with the services on the marinas in Israel, masters of sailing vessels were being expected about the combination of services presented at the marina. Using a new aspect analysis, we located 6 factors that describe 69 percent of the particular variances of all products of which comprised this sample (see Appendix A for the particular detailed results of the particular factor analysis). The aspects were:Safety and professionalism and trust, value of parking, value of associate club, environment protection and cleanliness, crowding, ease of access, and use of details.The first factor, basic safety and professionalism and trust, was composed of this following objects in this questionnaire: Seriousness of flotta employees, expertise of flotta employees, service shown by way of employees, safety of riva as the place to leave boats, protection of marina as a place of leisure, and compliance along with safety guidelin