Over the course of the preliminary study

Over the course of the preliminary study

According to the marketing approach (Kotler together with Armstrong 2004), it can be important for any planning involving the services for being presented by the marina (as well as by any organization) – to commence with a knowledge of often the needs and desires involving the target market. In this particular way, it will be possible to supply the wants of the target industry in some sort of manner that will will satisfy this.Throughout the course of often the preliminary investigation (Raviv, 2001), which analyzed customer full satisfaction with the services from the marinas in Israel, owners of sailing vessels were being requested about the combine of services supplied from the marina. Using some sort of aspect analysis, we located 6 factors that explain 69 percent of typically the dissimilarities of the items of which comprised often the set of questions (see Appendix A good for typically the detailed results of typically the factor analysis). The factors were:Safety and professionalism, value of parking, worth of member club, environmental protection together with personal hygiene, crowding, ease of gain access to, in addition to use of information.The very first factor, security and professionalism and trust, was comprised of often the right after products in this questionnaire: Professionalism and trust of flotta employees, information of costa employees, service shown by employees, safety of flotta as some sort of place in order to leave boats, safe pra